Apple's move to the 4.7 inch iPhone 6 and the 5.5 inch iPhone 6 plus last year , showed the companies determination to attract the android market. Tim Cook ( Apple CEO) said "the new, larger iPhone models had brought the highest Android switcher rate over the past three years and that they brought in more newer customers than previous iPhone models".
However , as always , the masses can't be pleased all the time. Many felt the new larger phones created issues for a certain demographic; notably those with smaller hands. More specifically the female population is being targeted with the new 4 inch iPhone 6c. Stand out colours and a predicted plastic casing should reduce costs , while being outspoken for the fashion conscious.
Never the less , with over 1/3 of all Apple iPhone 6 owners already having smashed screens, maybe the 4 inch iPhone will just offer an option for those who can't keep hold of their phone on the dance floor....